BENSONS & SEV – A COMFORTABLE NIGHTS SLEEP
Sev manufactured and installed their first Bensons for Beds new concept store at the Peel Centre, Stockport in June 2021 and are pleased to continue to be involved in their on-going rollout programme.
With over 50 stores completed so far and more in the pipeline Bensons continue to develop their stores and product offering as a true omnichannel retailer.
We worked in hand in hand with Bensons and their Designers – John Evans Interior Architecture & Design to transition the concept designs into store fixtures that met the client and consumer needs and could be rolled out as part of the store development programme.
Bensons has invested in sleeppro technology that allows customers to select the right mattress comfort, size, along with the type of mattress, frame or base, and tailor it with a choice of storage, fabric and colour options.
Bensons for Beds chief commercial and digital officer Nick Collard said: “We recognise investing in sleep is an important financial consideration that customers have to get right – especially now,”
“That’s why ‘your bed, your way’ is important as it gives customers the ability to find what’s right for them to give them real value for money on one of the most important investments they’ll make.”
Sev look forward to continuing to support Bensons for Beds with their ambitious store delivery programme.
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