BrandMax – Designer Outlet

BrandMax Rollouts with Sev Modular Shelving and Bespoke Display Solutions

Sev were integral in the supply of metal modular shelving using our 25mm pitch shelving system as well as creating bespoke joinery and metal displays to complete the full store fit-out.

The Shirebrook store was used as the prototype store in 2017 and had updates later in the same year and expanded to a second floor in 2018 before rolling out the refined concept across stores in the UK and Ireland.

Our metal modular shelving system formed the structure for the perimeter and gondola shelving contrasted with timber plinths, shelves and self-select shoe displays.

In addition to the standard shelving there were bespoke displays cubes, bench seats, counters, wall features, changing rooms, rug-displays, homeware stands and feature display units.

We worked closely with the client teams and fit-out contractor to ensure the stores opened on time and to budget and met all the merchandising requirements.

Sporst Direct created the new chain ‘BrandMax’ in the 2nd half of 2017

Sports Direct created the new chain in the second half of 2017 as a destination for fashion and homeware bargains. It stocks outlet products from well-known brands including Adidas, Karl Lagerfeld, Lacoste, Ray Ban, Under Armour, Victoria’s Secret and Jaeger.

If you love designer labels but don’t love the prices, then say HELLO to Brand Max. Designer labels for less with savings of up to 70% off everyday!

BrandMax launched new stores in England and Scotland and the Heatons business in Ireland has evolved and also been rebranded into Brand Max stores.

These new exciting ranges like branded designer labels, for all the family in clothing, accessories, footwear and home, will continue to be added to our existing ranges to ensure we are offering you the best products available.