Pro 18 Direct Golf

SEV DRIVES PRO18 TO THE HEART OF THE GREEN

A state-of-the-art Pro 18 Direct Golf superstore has opened its doors in Shirebrook, Derbyshire and SEV were pleased to produce all the bespkoke joinery displays and shop-fittings for the project.

Setting new standards in customer experience, the 6,000 square-foot store stocks clothing, shoes, equipment and accessories from leading brands such as TaylorMade, Callaway, Nike, Under Armour, Galvin Green, Puma, Adidas, Mizuno and Wilson.

Not only that, but customers will also be able to try out the GC2 Launch Monitor, a revolutionary electronic device that accurately measures golfing technique. Used as a custom-fitting aid when purchasing new clubs, the high-resolution cameras of the GC2 helps golfers of all abilities track club speed and path, strike impact as well as swing and ball flight. As an added incentive, the cost of custom-fitting is refunded on all club purchases.

Pro18 Direct Golf is Europe’s leading discount golf store, and the ultimate one-stop for every aspect of the greatest game. The new store will house an unbeatable range of shoes for men, women and juniors – with plenty of value, mid-range and premium options. Customers will be wowed by the choice of practical golfing apparel too, from competitively priced all-weather gloves and waterproofs to shirts, socks, sweaters, caps and visors. And there will be every extra and accessory too, including ultra-stylish golf bags and trolleys, umbrellas, balls, putting aids, pitching nets and even GPS units.

BESPOKE JOINERY MANUFACTURING, METAL MODULAR SHELVING & MID-FLOOR DISPLAYS

SEV worked with the design and installation contractor on all aspects of this project from the mid-floor clothing displays to the putting green, golf club displays, plinths, counter and bespoke wall display system.

Incorporating a mix of metal, timber, MFC, MDF, laminates, glass, signage and video screens to create a bespoke look and feel for each area of the store and brand.

The store is a paradise for all golfers from beginners through to serious players.